Social Enterprise

Conversational Marketing

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Executive Summary

Conversational marketing is relationship marketing for the social media age. Thinking about author marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but conversations are ongoing and evolving and require both sides to participate. To make social media a successful part of conversational marketing efforts, it is critical that one keep all of the above in mind. Better planning will help one be clearer in establishing one's goals, creating one's programs.

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