Business Intelligence

Cook Up A Cool Cross-Promotion

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Executive Summary

Forget Red Delicious and Macintosh apples. How about munching on a Blue Pearmain, Wolf River, Liberty or a 20-ounce Pippin? For six weeks in the fall, 55 members of the 'Out on a Limb' heirloom apple Community Supported Agriculture (CSA) visit the Rabelais cookbook store to pick up their apples. While they are in the store, many apple-lovers also buy a book about heirloom apples or a book of apple recipes. "It's been a fabulous thing," said Samantha Lindgren, co-owner of the bookstore located in downtown Portland, Maine.

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