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Traditionally, Internet Service Providers (ISPs) make profit by providing Internet connectivity, while Content Providers (CPs) play the more lucrative role of delivering content to users. As network connectivity is increasingly a commodity, ISPs have a strong incentive to offer content to their subscribers by deploying their own content distribution infrastructure. Providing content services in a provider network presents new opportunities for coordination between server selection (to match servers with subscribers) and traffic engineering (to select efficient routes for the traffic).
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