Tech Industry

Counter Discourse: Advertising Technologies And Textual Impact

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Executive Summary

In 1932, the author published Spilt Ink, a memoir of his time as Advertisement Director at Associated Newspapers Limited. The book offers a fascinating insight into the period in which newspaper advertising was becoming consolidated as an industry, spurred on not only by a post-monopoly economy of surplus products, but by rapid technological change in paper production, printing and distribution. Smith charts his lengthy battle with his superiors to change the country's top-selling newspaper, the Daily Mail, from a medium of news-dissemination, to a typographically innovative organ trumpeting the joys of consumerism.

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