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As today's communications networks have evolved to offer greater bandwidth capacity than ever, telecommunications operators increasingly are pursuing their markets with a strategy that involves providing comprehensive bundles of products and services, as well as developing ongoing content-rich niche services for myriad customer segments (such as soccer fans, gamers, movie aficionados and music buffs). The goal of these efforts is to encourage greater customer usage, increase loyalty to the operator's brand, and a craft a distinct point of difference in the marketplace.
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