Creating A Distribution Advantage In India
India is on track to become one of the world's largest markets for consumer goods. Thanks to rapidly rising household incomes, its middle class is beginning to rival that of China. Even better, one-quarter of India's population is between the ages of 20 and 35 - a high-spending segment in many markets. The size of the prize in India is attracting the attention of consumer companies around the world. The country's market for consumer durables, which stood at $4.8 billion in 2005, is expected to grow to more than $9.7 billion by 2010. Apparel, at $20 billion in 2005, is expected to grow approximately 18 percent per year, to around $46 billion.