Date Added: Jun 2011
Geographical Information Systems (GIS) are used today to provide advanced analysis tools and complete data packages for analyzing retail and demographic information. These tolls help retail planners in taking important retail planning decisions such as choosing retail locations, identifying and reaching potential customers, finding new markets, performing customer or store prospecting, defining customer-based or store trade areas and identifying best retail locations. Cheng et al. pointed that GIS technology is appropriate for a variety of usages including resource management, land surveying and business planning.