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Effective CRM demands the creation of a single, complete, accurate view of customer information that includes purchasing history, product interest, and recent support interactions. Competitive companies leverage single, trusted views of customers to drive improvements in product positioning, customer service and support, customer retention and life-time value. In today's connected world, customer information degrades rapidly. Enterprises require a data quality solution able to profile and discover data anomalies and issues, correct and standardize all types of data, and maintain data accuracy and consistency in real time.
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