Business Intelligence

Creating An Effective Business Plan

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Executive Summary

What is a business plan? A business plan is a document that is designed to outline the product or service to be offered and the potential of the business to be successful. There are a great deal of reasons for the plan, including: a realistic pre-view for yourself; to attract investors or financing; to obtain alliances; to secure product or service contracts, to interest employees; to facilitate acquisitions or mergers; and to motivate and direct the management team. The business plan will represent the business; and depending on the particulars of the business, different aspects of the plan will be more important and require more attention.

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