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Podcasting is an exciting new way to communicate with people both inside and outside the organization. Effective podcasts build a loyal audience that keeps coming back for more of what they have to say. Their podcasts don't need to be fancy or expensive. They just need to be worthwhile so that their target audience will listen to them consistently. This white paper explains some of the advantages of podcasting as a business communications tool and give several ideas how one might use it. Then, it'll break down the process of creating a podcast series and talk about some best practices to consider along the way. The goal is to help people create effective business podcasts that benefit both their business and their audience.
- Format: PDF
- Size: 259.8 KB