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Business analytics used to be a very geeky endeavor practiced by hard-core IT people skilled in the arcane arts of data access, data mining, data analysis, and, of course, data warehousing. Those days are largely gone - and so are the reams of lovely spreadsheets they spawned. While the goals of Business Analytics (BA) remain the same - to gather and interpret data to make better business decisions, optimize processes and pursue new opportunities - the tools are now far more user-friendly, useful and plentiful than they were 10 years ago.
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