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Do you have any idea how much of an impact social networking has on customer relationship management (CRM)? By providing a human presence along with your company name, you are better able to foster a more personal relationship with potential customers. Through this kind of accessibility, visitors become more comfortable communicating with you, as you expose your product, idea, or brand. If you want to compete on a global scale, you cannot afford not to put the latest social networking tools to work for you. Use them well, and use them as they are intended. Social networking is all about building relationships.
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