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The sales organization plays arguably the most important role in a company's CRM usage, but among all CRM user groups, sales is often the most challenging to win over. How can a company ensure selection of a CRM system that will be embraced by sales users? And what should sales departments be asking for as they provide input in selection?
This white paper explores core principles companies can use to help them select a CRM system that each sales user, from sales management on down, feels was built just for them.
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