CRM Buyer's Guide Volume II: What Is The Right CRM System For Me?

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Executive Summary

This paper contains some great questions while purchasing or implementing CRM solution. Understanding the customer strategy and the role the customers play in any business is the number one item when considering a CRM application and the benefits the solution will provide the company. Take time in establishing CRM strategy, ranging from the team members involved to the length of the CRM implementation, and choose the right vendor that best matches the company strengths, short-term as well as long-term goals.

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