CRM Buyer's Guide Volume III: How Can I Get The Most From My Chosen CRM Solution?
The goal of any CRM system is not only keeping track of customer information, but also enabling ease of doing business for the customers. Enabling customers to work more easily and develop a powerful, reliable relationship with the company will have them coming back for future business. CRM systems play a vital role in marketing, sales and customer service business functions. They can help manage processes across teams, accelerate client interactions through all communication methods, and capture all customer sales, marketing and customer service transactions. CRM applications will help to analyze and report on every component of the customer process so one can make good business decisions and improve the entire customer-facing business.