CRM-ERP Integration: Driving Revenue Growth And Customer Satisfaction

Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) are generally considered the core business platforms required to manage organizations that have reached a certain plateau in their growth and or complexity. While CRM is the principal tool used for managing outward-facing front office sales and customer support activities, ERP is the overarching framework deployed to manage inward-facing back office business operations including order management, production and accounting. For most growing manufacturing companies, CRM and ERP systems operate as stand-alone systems with little sharing of data.

Provided by: Focus Topic: Social Enterprise Date Added: Apr 2010 Format: HTML

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