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Look closely and you will find that the organizations that succeed are the organizations that have adopted the "right approach" towards their customers-CRM (Customer Relationship Management). A decade ago the traditional modes of marketing were in vogue but the last few years have evidenced a tremendous change in this approach. The new trend now gaining ground is slowly causing corporate heads to turn in the direction of customer focus. They are beginning to realize that this methodology is essential. After all, good customer relationships are at the heart of business success.
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