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Generally group cohesiveness is the 'adhering' to or in simple terms the cooperation and feeling of harmony between group members. Cohesiveness is important in group decision-making and goal attainment. It is also defined as the degree to which members of the group desire to remain in the group or the resultant of all the forces acting on the member to remain in the group''. It is vital for achieving member identity and member satisfaction and indirectly contributes to customer relationship management.
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