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As a business owner, you understand that success breeds success. When it comes right down to it, your business relies on customers to bring you sales, revenue, and notoriety. If you want your business to grow and thrive, you need to put a good deal of time and energy into developing the breadth and depth of your customer base. The field of customer relationship management, or CRM, is dedicated to helping you make good use of the relationships you have with your customers.
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