CRM & Supply Chain management Solutions guide: Is your strategy as smart as your customers?

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Executive Summary

Today's customers are up-to-date, well informed and demanding. The smart customer is constantly on the look out for vendors who provide a great customer experience and excellent service. Find out how your organisation can offer superior customer experience throughout all phases of the commerce cycle - buy, market, sell and service - creating value by anticipating and fulfilling your customers' needs and interests as proactively and accurately as possible.