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Many resellers will be finding it hard to motivate their customers to make new investments as the economy collapses. However, any purchase that helps them reduce business costs should at least get a hearing. Even sound proposals that promise long-term cost savings may be considered impractical in the short term if a sizable upfront investment is required. Unless, that is, it can be paid for out of operational expenditure and delivers an immediate operational cost saving. Such offerings are good for reseller finances too, as they offer ongoing monthly revenue.
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