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Cross Cultural Negotiation

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Executive Summary

The impact of international business in domestic markets compels one to ask a question: "How can one survive in this global playing field, and what can one do to run the businesses more effectively?" Nowadays, businesses of all sizes search for suppliers and customers on a global level. International competition, foreign clients and suppliers may become a danger, but they may also create huge opportunities to develop the business. The increasingly global business environment requires managers to approach the negotiation process from the global business person's point of view.

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