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Since the invention of Gutenberg's printing technology, paper has been the predominant medium for the distribution of information. However, in the last century new technology such as like radio and television has emerged, partly complementing and partly replacing paper. In the 1990s the Internet established itself as another major distribution channel for information. The multiple distribution channels make it necessary to efficiently serve the different formats of the media. These efforts are termed Cross Media. Over the past few decades Cross Media and e-publishing have become regarded as important success factors not only for publishing houses and media companies but almost for any company regardless of sector.
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