Crowd (Soft) Control: Moving Beyond The Opportunistic
A number of novel wireless networked services, ranging from participatory sensing to social networking, leverage the increasing capabilities of mobile devices and the movements of the individuals carrying them. For many of these systems, their effectiveness fundamentally depends on coverage and the particular mobility patterns of the participants. Given the strong spatial and temporal regularity of human mobility, the needed coverage can typically only be attained through a large participant base. In this paper, the authors explore an alternative approach to attain coverage without scale - (soft) controlling the movement of participants. They present Crowd Soft Control (CSC), an approach to exert limited control over the temporal and spatial movements of mobile users by leveraging the built-in incentives of location-based gaming and social applications.