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This paper proposes profile-cast, a novel behavior-oriented service representing a new paradigm of communication in mobile networks. The study is motivated by the tight user-network coupling in future mobile societies. In such a paradigm, messages are sent to sender-specified behavioral profiles, instead of explicit IDs. The paper provides a systematic framework in providing such services in two phases. First, user behavioral profiles are constructed based on traces collected from two large wireless networks, and their spatiotemporal stability is analyzed.
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