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Do firms need to sacrifice profit while innovating in order to further social objectives, as Corporate Social Responsibility (CSR) would seem to suggest? To answer this question, the paper compiles a classification of innovations according to market impact and CSR potential. Then it details case studies of two Market Changing (MC) innovations in India: genetically modified cotton of Monsanto and a drugs cocktail for HIV/AIDS of Cipla. It demonstrates that the CSR potential of an MC innovation can directly serve to increase profits and augment bargaining power in conflicts if it is supported by a robust business model.
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