Leadership

Cultivating David Vs. Goliath

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Executive Summary

It's a business development strategy known as "Economic Gardening." Economic Gardening, the act of supporting and cultivating local growth companies, as opposed to the more traditional economic hunting practice of recruiting large employers, was pioneered in the City of Littleton, Colorado by Chris Gibbons as a reaction to the relocation of the area's largest employer at the time. Gibbons based economic gardening on the concept that you can grow your own local economy by focusing on and nurturing entrepreneurs.

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