Business Intelligence

Customer Acquisition And Retention: Back To Customer-Centric Basics

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Executive Summary

It is clear that the global economy has entered an extended period of disruption and uncertainty. Very few companies will avoid having to make difficult choices in response to changing customer needs and behaviors, increased cost pressure and new competitive risks. However, times of change bring opportunities as well as challenges. To survive and even prosper in uncertain times, the clearest path to high performance is securing a trusted relationship with prospects and valued customers, by delivering the solutions and experiences they're looking for today.

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