Date Added: Jan 2010
Demographic data is only the base of a customer segmentation system. Demographic data is less effective in differencing interests and purchase patterns than customer analytics. Customer Analytics is different. It makes sense of data got from daily customer interactions and provides a single view of the customer. This is done by collating and analyzing customer information in order to gain better customer insight. It also enables an organization to make better decisions and thus improves future customer interactions. Customer analytics includes: Campaign analytics, Consumer analytics, Marketing analytics, Technical analytics and Transaction analytics.