Leadership

Customer Centricity, Master Data and the "360-Degree View"

Free registration required

Executive Summary

When reviewing the popular literature on customer data integration and master data management, a frequently recurring business driver is the ability to establish a "360-degree view of the customer." This concept has turned into the holy grail of comprehensive customer intelligence. This paper will provide a list of questions that should be considered and reviewed during any project designed to deliver a 360-degree view.

  • Format: PDF
  • Size: 0 KB