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Pitney Bowes Customer Data Quality Platform (CDQP) is a domain-specific customer data quality management system that enables tasks such as integration, cleansing, matching, profiling, monitoring, and enriching the data with location and demographic information. For most B2C companies, accurate customer data and a single consolidated view of the customer is crucial for efficient outreach programs, efficient decision making, and also regulatory compliance for certain sectors such as banking. CDQP's core operations include parsing complex data types such as names and addresses into structured metadata, standardising these elements, normalising the data, and finally matching records to group them under common names and other entities. The solution is aimed at the data steward/data management specialist, who can configure matching rules and formulate dataflows, encompassing their business rules with CDQP core services that can be executed in batch or real-time mode. All of CDQP's data cleansing and quality management capabilities are available as services to be used against any set of customer information, and assembled into dataflows. Overall, Butler Group believes that CDQP is a strong product that would be useful in data governance initiatives at B2C companies.
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