Customer Knowledge As The Wellspring Of Innovation

A recent visit to the Coca-Cola Company website (www. found that the company offers over 3,300 different beverages. There are 15 different kinds of Coke sold in the U.S. - not including Cokeowned brands that don't carry the Coke name like Barq's, Mellow Yellow, tab and Fanta. The Pepsi site (www. listed 14 kinds of Pepsi. With so many product choices available, any meaningful differences between products tend to disappear. How many people know the difference between Pepsi one and PepsiEdge... between Diet Coke with Lemon and Diet Pepsi twist?

Provided by: Customer Insight Group Topic: Big Data Date Added: Jul 2010 Format: PDF

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