E-Commerce

Customer Lifecycle Management (CLM) - What Is It, and How Important Is It to Your Small Business?: Fast Approach

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Executive Summary

Customer Lifecycle Management, or CLM, is often misunderstood to be the same principle idea as Customer Relationship Management, or CRM. Customer Lifecycle Management, however, has a key difference from CRM - the added factor of time. A fast approach & very brief definition of CLM is simply the measurement of the CRM program's success over time - providing a person to have CLM metrics from before and after the CRM implementation. Approaching CLM must be done slowly, as there are a lot of different facets to consider when trying placing the term into its full perspective. This paper explores some key factors that tie CLM and CRM together - and others which set them apart.

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