Customer Lifecycle Management (CLM) - What Is It, and How Important Is It to Your Small Business?: Fast Approach

Free registration required

Executive Summary

Customer Lifecycle Management, or CLM, is often misunderstood to be the same principle idea as Customer Relationship Management, or CRM. Customer Lifecycle Management, however, has a key difference from CRM - the added factor of time. A fast approach & very brief definition of CLM is simply the measurement of the CRM program's success over time - providing a person to have CLM metrics from before and after the CRM implementation. Approaching CLM must be done slowly, as there are a lot of different facets to consider when trying placing the term into its full perspective. This paper explores some key factors that tie CLM and CRM together - and others which set them apart.

  • Format: PDF
  • Size: 168.4 KB