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Businesses that thoughtfully examine and measure the time customers spend with them, and then either reduce the time costs or enhance the time value of their offerings, can gain an advantage that will continue when the economy recovers. For companies looking to win over today's more frugal customers, a focus on the value of time comes not a moment too soon. Time, as they say, is money. And no more so than in today's tough economic environment: Companies find themselves in a bind, unable to find new ways to meet the customer's relentless demand for lower costs and higher value.
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