Customer Relationship Management Systems: Three Decision Opportunities For Matching Technology

Date Added: Sep 2009
Format: PDF

With any business technology, there is something of a chicken-and-egg relationship between the nature of that technology and the tactics that make use of that technology. Because of the time and expense involved in acquiring and implementing technology systems, it is easy for them to become entrenched in an organization and effectively drive - or limit - the business tactics being used. Ideally though, a company would make its technology choices around the tactics that are best suited to its business characteristics and goals. This is especially true with Customer Relationship Management (CRM) systems.