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When companies begin searching for ways to boost profitability and grow revenues, they typically focus on the "Dynamic duo" of attracting new customers and lowering expenses. Thousands of case histories attest to the power of both of these strategies to produce significant results. But when a stronger bottom line is the overarching goal, a third strategy - customer retention - has proven equally powerful. This white paper outlines how the benefits of customer retention have captivated senior management over the past decade, and it identifies ways that almost any company can easily and costs effectively retain more of its customers.
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