Date Added: Jan 2012
Customer privacy in e-commerce is a controversial issue in marketing. In this paper, the authors try to explain how consumer perceived trust and perceived risk influence e-commerce business. This paper is based on a literature review that highlights the importance of consumer perceived trust on e-business and customer information security management system by e-business. Various kinds of e-services, which are the services provided to customers through electronic media, such as the internet has raised issues of privacy has attracted much attention. Protecting the privacy of confidential information is quickly becoming a measure of success in the business world.