Business Intelligence

Customer Satisfaction Rises Again

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Executive Summary

The American Customer Satisfaction Index, a national economic indicator of customer evaluations of the quality of products and services, registered its second straight quarterly improvement after a period of decline preceding the recession. For the first quarter of 2009 the ACSI jumped 0.4 percent to 76 on ACSI's 100-point scale, according to the report released this week by the Ross School of Business. When ACSI improved in the fourth quarter of 2008, it stood nearly alone among economic indicators showing positive news in the midst of the recession. Now it is joined by several other indicators.

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