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Customer satisfaction lies at the base of the success of any business. It not only leads to retention of the existing customers but also calls forth new customers. The survival and sustenance of companies in the market amidst heightened competition is possible only by being customer centric. This can be ensured only by exhaustive survey of the customer behavior and their preferences. Customer surveys come in handy for this purpose. Customer satisfaction surveys give an insight on factors that widen the customer base .It does so by making customers feel important and desirable.
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