Tech Industry

Customer Service And Direct Marketing: The New Synergy Keeping Customers In A Down Economy

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Executive Summary

In the uncertain economic state they face today, customer service plays a more vital role than ever in maintaining clients. Current research into the power - and pitfalls - of customer service suggests that organizations pay dearly when their interactions with customers don't measure up. Study after study concludes that the failure to deliver quality customer service consistently has real consequences in terms of lost revenue. Fortunately, research into today's consumers holds some good news. With the help of customer data, businesses can offer a unique customer experience to each client, thereby combining marketing tactics and customer service.

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