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This paper briefly summarizes seven areas where analytics can help make better decisions in marketing and product management. A brief case study is provided for each application area. The application areas are self-contained, so you can read just one or two that interest you. Most of the discussions include links to complimentary spreadsheet applications that the reader can explore. The growth of quantitative analysis has been the second-biggest revolution in management in the past two decades. Of course, the biggest revolution in marketing has been introduction of the internet.
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