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How tempted are you to freeze your marketing budget or refrain from creating one? It is not uncommon during an economic downturn to restrict promotional and marketing activities. But, a downturn is the most important time to be aggressive in maintaining your patient base and attracting new patients. This may be the perfect time for you to branch out in a direction that may have seemed off limits in the past. This white paper is designed to remove some of these objections. Let's agree that this is the time to take a look at marketing with the ideas that follow.
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