Google

Cutting Complexity, Adding Value - Efficiency and Effectiveness in Digital Advertising

Free registration required

Executive Summary

Growing operational complexity has led to proliferating inefficiencies in digital advertising, affecting the ability of agencies and advertisers in spending more time on value-creating activities.

To gain an understanding of the potential for improving the efficiency of digital advertising, The Boston Consulting Group undertook a study using lean methodology to map and measure the end-to-end processes of 24 digital campaigns across 15 European advertising companies.

Read about how a comprehensive approach involving integrated tools and processes can help realize staff time savings of up to 33 percent in campaign operations.

  • Format: PDF
  • Size: 1220.13 KB