Cutting Complexity, Adding Value - Efficiency and Effectiveness in Digital Advertising

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Executive Summary

Growing operational complexity has led to proliferating inefficiencies in digital advertising, affecting the ability of agencies and advertisers in spending more time on value-creating activities.

To gain an understanding of the potential for improving the efficiency of digital advertising, The Boston Consulting Group undertook a study using lean methodology to map and measure the end-to-end processes of 24 digital campaigns across 15 European advertising companies.

Read about how a comprehensive approach involving integrated tools and processes can help realize staff time savings of up to 33 percent in campaign operations.

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