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The authors present the "Strategy diamond," which extends received strategic management theory by integrating the positional view and the resource-based view, the formulation and implementation of strategy, and the firm's internal selection environment into one relatively simple novel conceptual framework of dynamic forces driving firm evolution. They suggest that this framework can be helpful in stimulating further research to drive towards a dynamic theory of strategy. They show how the strategy diamond facilitates examining the dynamic interplays between strategy logic and strategy execution, and suggest that the jargon-free "Natural language form" of the framework may facilitate strategic conversations and help inculcate a strategic mentality into organizations.
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