Data Management

Dabbawallahs: They May Be On Bicycle, But They Practice CRM

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Executive Summary

Known for their high-quality service and low cost, the dabbawallahs scored a six sigma ranking by Forbes Global, meaning that their percentage of "correctness" was 99.999999 or more. In simple words, this means one error in six million transactions, a benchmark reserved for blue-chip companies like Motorola. The U.S.-based business magazine recently zeroed in on Mumbai's dabbawallah. The lunch logisticians have delivered 1.5 lakh (150,000) lunch boxes to hungry office-goers everyday for more than 100 Years.

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