Dairy Foods for Today's Pre-teens
This paper encapsulates and gives information about dairy foods feasible for today's teens. Kids today want more out of everything, including food. More for most kids is not necessarily quantity or even quality. It's visual and emotional appeal. Kids are drawn to products that are attractively packaged and aggressively marketed. Nutritionally dense dairy foods - particularly milk, yogurt and cheese - are well suited to be marketed directly to kids. Most kids love the taste of milk, yogurt and cheese. They just need it to be packaged and positioned as cool and fun, like soda, chips and candy bars.