Date Added: Jun 2010
User's society is rapidly changing into information society, where the needs and requests of the people on information access vary vigorously depending who they are. Library's mission has been and still is to provide its users, or patrons, with the most appropriate information. Libraries have to know the profiles of their patrons, in order to achieve such a role. The aim of library marketing is to develop methods based on the library data, such as circulation records, book catalogs, book-usage data, and so on. In this paper, the authors discuss the methodology and importance of library marketing at the beginning.