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Power and cooling literally constitute a burning issue in data centers today. According to IDC1, while data center CapEx costs have moderated, OpEx costs are on the upswing, and a major component of TCO comes from energy costs: every dollar invested in hardware represents requires fifty cents in power and cooling over the server's lifetime. The cost of energy has prompted some of the largest data center operators, such as Google to deploy their largest data centers in Hood River, Oregon, near the Bonneville power dam where electricity is plentiful and the cost is one of the lowest in the continental United States.
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