Data Management

Data Management and Mining in Internet Ad Systems

Free registration required

Executive Summary

New systems produce data that often present new challenges for data management and mining problems. For ex-ample, inventory and sales data led to emphasis on data mining problems such as association rule mining; analysis of Internet Packet traffic logs led to data stream management systems; and, growing markup publication systems led to challenges addressed by semi-structured data management. Here the authors' are inspired by systems that have emerged in the past decade that enable advertisements (ads) on the Inter-net. These systems handle billions of transactions every day involving millions of users, websites and advertisers, and are the basis for billions of dollars worth industry. They crucially rely on real-time collection, management and analysis of data for their effectiveness.

  • Format: PDF
  • Size: 588 KB